Many organisations lack the resources and long-term vision to effectively automate their sales, marketing and support processes. The day-to-day demands of managing operations often make it difficult to see the larger picture. Similarly, it is often impossible to staff a cross-functional team of technologists and business professionals with the experience to develop an effective implementation plan.
Typically, deploying an industry standard customer relationship (CRM or eCRM) application requires ongoing development on existing applications, as well as additional expenditures for new technologies.
Frequently, the existing CRM system has been built piecemeal without an overall strategy and architecture. The result, the systems are usually expensive to maintain, do not scale effectively and, over time, are not able respond to the company's changing requirements. Understandably senior executives are concerned about preserving their current investment, leveraging the existing systems architecture, choosing the right application and ensuring there will be ongoing support for whichever solution they choose.
The OxBridge-IT Technology Review Programme can help any company analyse and evaluate their existing infrastructure and functionality before starting a major customer initiative. The CRM Technology Review Programme identifies potential opportunities to reduce cost and improve customer service. In cases where the organisation is initiating a CRM program, it can use these concrete findings to build support for the project among key decision makers in the business community.
The Technology Review is an important first step in developing an implementation plan. It enables an organisation to understand what it's current technology can and cannot do and makes a logical case for implementing a new solution that will result in a significant and measurable return on investment.
During a project that generally lasts between four to six weeks, OxBridge-IT conducts in-depth interviews and workshops, based upon the number and complexity of technology systems that make up the CRM environment.
Customised recommendations are made once the analysis of the existing systems infrastructure is completed. The CRM Technology Review includes:
 | An entity catalogue including definitions and relationships that make up the CRM environment, |
| A risk assessment that outlines the deficiencies in the existing CRM environment, |
| Business Process descriptions that outline how the current application on the system is being used and how it could be better utilised, |
| An action plan with specific recommendations. |
OxBridge-IT's point of view is holistic, giving equal importance to people, process and technology, since the readiness of all these factors are critical to the success of any CRM project. Our readiness reviews approach can help clients avoid paying hundreds of thousands or millions in misdirected consulting costs.
Contact OxBridge-IT and let us show you the difference we can make.......