The return on investment of a successful CRM implementation can be dramatic. However, an effective project planning process is necessary to focus an organisation on the priorities and processes required to achieve it's objectives and maximise its return.
Market research indicates that approximately 80% of CRM implementation projects fail to meet corporate expectations. Technology is rarely the main reason for these failures. More often, poorly defined strategies, inadequate processes and organisational resistance are the root causes.
OxBridge-IT can help you analyse and evaluate whether your organisation is structurally prepared to implement a CRM or eCRM program. The OxBridge-IT CRM readiness review enables companies to put their customer initiatives on the path to success by identifying and resolving potential pitfalls before technology implementation begins. The engagement is the critical step that should be undertaken before major, and irrevocable, investments are made in a CRM system. The CRM readiness review uses a collaborative, workshop style process for business and IT executives that enable them to :
 | Investigate and chart their organisational requirements, |
| Identify and understand critical success factors, |
| Develop and implement industry best practices, and |
| Holistically examine the organisation's readiness with regard to strategy, metrics, people, processes and technology. |
At the completion of the analysis and review workshops, the clients receive reports that cover the following:
| Industry best practice for CRM implementation |
| A Survey of the current state of readiness |
| Identification of Critical Success Factors (CSF) and obstacles to success |
| Identification of top priority areas and session notes |
OxBridge-IT's point of view is holistic, giving equal importance to people, process and technology, since the readiness of all these factors are critical to the success of any CRM project. Our readiness reviews approach can help clients avoid paying hundreds of thousands or millions in misdirected consulting costs.
Call OxBridge-IT and let us show you the difference we can make.......